Atour Lifestyle Holdings Ltd. has been successfully listed on NASDAQ on 11 November 2022. AVISTA Group is honored to be engaged in providing valuation services in relation to preferred shares, employee incentive plan, long-lived assets impairment test, goodwill impairment test and M&A transactions.
Atour Lifestyle Holdings Ltd. is the largest upper midscale hotel chain in China in terms of room number as of the end of 2021, according to Frost & Sullivan. As of June 30, 2022, Atour’s hotel network covered 834 hotels spanning 151 cities in China, with a total of 96,969 hotel rooms.
Atour distinguishes itself from peers in the following aspects:
Hotel network with a distinct portfolio of lifestyle brands. Atour offers guests a diversified collection of lifestyle hotel brands, each created with a unique personality under the unified ethos of inclusivity and presence of humanness.
"A-Card" loyalty program with strong customer stickiness. Atour built A-Card loyalty program to enhance engagement with guests and provide them with a unique and personalized experience.
Proprietary data and technology capabilities. To provide customers with personalized services and products, Atour has developed a comprehensive digital management system, which improves customer experience and operational efficiency in room reservation, room management, pricing and membership benefits.
In addition, Atour is the first hotel chain in China to develop a scenario-based retail business.
Congratulations again to Atour Lifestyle Holdings Ltd. (ATAT.US) on its successful listing. The issue price is USD 11 per ADS, and the amount of funds raised is USD 52.25 million.
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Date: 12 Nov 2022 | Tags: Business Valuation, Initial Public Offering (IPO)
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